Beatrice Brunati

I grow audiences, shape brands and run the events that bring people together.

International business and marketing professional with hands-on experience in social media growth, B2B marketing strategy and large-scale event management. Comfortable working across digital channels, data tools and cross-cultural markets.

Based in Munich
From Milan
Studied in Milan, Boston, Barcelona, Munich
Portrait of Beatrice Brunati

In numbers

30K→50K
Instagram followers in four months at Avatr, a 67% increase.
0.5%→2.7%
Instagram engagement rate, through content cadence and audience analysis.
0→3,000+
RedNote (Xiaohongshu) followers in five months, on a channel built from scratch.
50+ events
Cultural and networking events planned and run, up to 300 attendees and budgets up to €5,000.

Work

  1. Strategic Marketing and Communication intern

    Avatr Global Design Center  Munich
    • Grew the Instagram following from 30K to 50K in four months and the engagement rate from 0.5% to 2.7%, through an optimised content cadence and audience analysis.
    • Built and managed the company's RedNote (Xiaohongshu) channel from scratch, to 3,000+ followers in five months with a 3.2% engagement rate.
    • Ran the social media content calendar, aligning posts with product launches, HQ campaigns and brand events.
    • Worked with the Business Development team on target groups and consumer personas for new vehicle launches in the Chinese market.

  2. Event and PR Coordinator

    ESN Mesa  Munich
    • Planned and ran 50+ cultural and networking events, including large-scale events with up to 300 attendees and budgets up to €5,000.
    • Managed a multi-platform social media presence for event promotion, growing the audience and the community around it.
    • Produced promotional material in Canva and Photoshop, keeping a consistent visual identity across events.

  3. Marketing consultancy and project development

    TRAUT Bürokommunikation  Munich
    • Developed two B2B marketing strategies for a Munich-based IT services SME, covering brand awareness and conversion.
    • Designed campaign KPIs, the tracking structure (UTM parameters, Google Analytics, QR code attribution) and a six-month implementation roadmap.
    • Ran market and competitor analysis to find differentiation opportunities.

  4. Marketing Intern

    Ricoh  Milan
    • Supported B2B marketing campaigns promoting Ricoh's value-added services to enterprise clients.
    • Contributed to CRM data management and email campaign targeting for lead nurturing.
    • Ran market and competitor research to inform campaign positioning.

  5. Business Development consultancy

    Jonito Bikes  Munich
    • Wrote the business and branding plan of an early-stage mobility startup, to raise brand awareness and strengthen its market positioning.
    • Executed strategic initiatives combining digital channels and brand storytelling.
    • Researched market trends, consumer behaviour and competitor activity.

Education

Toolkit

Design and content

  • Figma layouts and visual systems
  • Canva promotional material, event identity
  • Lightroom photo editing
  • CapCut short-form video

Channels and advertising

  • Meta Ads Manager paid social
  • Agorapulse scheduling and community management
  • Instagram, RedNote (Xiaohongshu) organic growth

Measurement

  • Google Analytics campaign tracking
  • UTM parameters, QR attribution tracking structures
  • Campaign KPIs definition and reporting
  • Brand storytelling
  • Content calendars
  • Consumer personas
  • Competitor research
  • Event production
  • B2B campaigns
  • CRM and email targeting
  • Cross-cultural markets

Languages

Contact

For roles, collaborations or an event that needs a hand, write me.

beatrice.brunati01@gmail.com
LinkedIn